Let’s talk about recommendations! They play such an important role in our society. Everyone has something to say about anything and everything! Influencers, bloggers v-loggers and many other creatives and public figures make a living out of telling us what they think about products, services and experiences. Research has proven that we are less likely to make a purchase without reading reviews or checking ratings (impulsive buyers, I’m talking to you). Recommendations can make or break a brand.
According to Forbes, 84% of people trust an online review just as much as a personal recommendation. I think we can all say that recommendations matter!
Here’s why I believe recommendations are important:
The Authenticity – No recommendations are ever the same. Everyone has an opinion to share and even if a product or service has 200 4-star ratings, the experiences of the consumers will differ. Recommendations also allow people to share their experiences wholeheartedly. In addition to sharing praise, a reviewer will also feel obliged to let other people know if there’s anything they need to be aware of. For example, if you travelled and stayed at a luxurious hotel that was in the heart of a certain city but discovered it wasn’t child friendly, you’d want fellow parents to know. With Brexit rumoured to send the U.K into another recession by 2020, I think we will all be interested in reading recommendations before we make a purchase.
The Easy Access – Even if you are interested in something and there are no recommendations available, you can always utilise your social media platforms to ask your followers what their thoughts are. There is power in personalization and reading about someone else’s experiences will definitely help you put your mind at ease. Another way you can gain fast access to recommendations is by using an app, which I’ll be telling you some more about later in the post…
The Visuals – We live in a social media age so we have become obsessed with sharing everything that happens in our lives. Recommendations have a lot more value when they are accompanied by pictures or a video. They also help to tell a better story than recommendations that have text alone. Knowing how the person is using the product/service, who they’d recommend it to and particularly if the product has changed something in their life are all crucial to the impact of any review.
The Decisions – We’ve all been there. Picture this. You are bored, relaxing in your room and you decide to do some online shopping. Before you click on the ‘order’ button, you review your basket and you may head back to the main page to check out what people have said. We have all done this (myself included). Recommendations are a great help during the decision making process. As consumers, we consider a variety of things such as value for money, features and benefits. We all want to feel important but we want to save money at the same time.
Imagine a place where you can ask or share personal recommendations from the comfort of your own phone? Well, that’s where Rekit comes in.
Rekit is a brand new app where you can ask for recommendations about literally anything – whether it’s health, events or the latest developments in fitness and even cuisine. The app features interests that will appeal to everyone! You receive recommendations straight away and you are even able to like the ones that appeal to you. In addition to this, all recommendations can be shared too.
Where do you go to when you need a recommendation? Are recommendations important to you when deciding to make a purchase? Do you think influencers are overpowering the views of the modern consumer?
I hope you have enjoyed this post.
I always want to hear from IKS readers so do feel free to leave a comment.