How To Survive In The Blogosphere

In 2011, I launched my first blog which was called Fashion, Love and Life. When I deactivated the blog, I was adamant that I wouldn’t return to blogging again. As some of you may know, I’m an avid Twitter user so I’m always talking (or ranting) about something. One day, I experienced an epiphany, I realised that I had a lot to say and I needed a platform I could call my own. That was when Its Kelle’s Space was born. It took me about a month to think about my niche, the blog’s design and all that lovely stuff but I’m glad I returned. Over the past 7+ years, I have learned so much about blogging and the blogosphere.

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The truth about blogging is it really is what you make it. Sometimes, it’s the best thing in the world to do but other times, it can also be the most difficult thing to do as well. In order to stand the test of time, you need to adopt a ‘survival of the fittest’ kind of mentality. Live, think and breathe your blog and in time, you will get the results you deserve. In this post, I am going to guide you through how to survive in the blogosphere:

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Don’t expect your blog to be an overnight success – This is one of the biggest mistakes to make when you start out on your journey. Consistency is the key to getting the results you want. One person may comment on your first few posts and that’s OK. Keep promoting your content. Don’t feel bad about self-promotion. It doesn’t matter if you are sharing the same post four or five times a day! Another mistake bloggers make is failing to interact with their followers which I will talk some more about later in this post. Conversations are (and should be) organic and they give other people the chance to get to know you better, hence eventually increasing your following. It won’t be easy but it WILL be worth it. Keep pressing on and do seek advice or guidance from other bloggers. The blogging community is a very supportive one.

Identify your niche – Every blog needs a niche. You need to do something that will set you apart from the rest of the bloggers out there. Are there any other bloggers you admire? Perhaps there’s a public figure, creative or influencer whose content you enjoy reading? Don’t be afraid to check out their content and think about what they do to increase interest in their brand or business. Of course, this doesn’t mean copy everything they do but gain an understanding of what makes them unique and how you can adopt a similar approach to your journey. Take notes, create mind maps, watch videos and most importantly, make sure nobody has tapped into what it is you want to do.

Pay attention to your stats – I will put my hands up and confess that I check my stats way more than I should do but your stats do tell you everything you need to know: how your blog is performing, which countries you have high readership in, how many likes/comments you’ve received and so on. Once you’ve read and studied your stats, you need to take action. For example, if your blog has more unique readers on Sunday, you should be posting fresh content on Sundays. If there’s a particular topic that does really well on your blog, then write more posts on that topic. Something I have done that works really well for me is capitalising on trending topics. If a topic is creating buzz, get in on it. I did this with the #FraudBae scandal.

Support other bloggers – It is a shame when I hear or read stories about bloggers feeling like they aren’t being supported. No matter where you are in your journey, struggling is just inevitable. Don’t become so absorbed by your content that you forget to build connections with others. Something I try my best to do once a month is dedicate 30 minutes of my day to go on a commenting spree. Also, I have started retweeting posts from other bloggers. My mantra is that there is room for us all to win, in spite of the fact that the competition in the industry is stronger than it has ever been. I have addressed competition between bloggers in this article by Save the Student.

Join groups specifically for bloggers – Blogger groups are one of the best forms of support out there. In addition to sharing your latest posts, you can also ask questions about anything from branding to where to find sponsored post opportunities. On Facebook, the most popular group for bloggers is Official UK Bloggers. Also, on Twitter, use hashtags #prrequest, #bloggerswanted, #bloggersrequired and #journorequest for any opportunities or latest post threads. Latest post threads are really effective when you use them the right way. Don’t just leave a link, summarise your post in a sentence. Choose your words wisely and your engagement will increase. For bloggers of colour, Black British Bloggers is a network for like minded creatives which was designed to elevate black voices in the U.K. These are some of the groups I am aware of but when you are on social media, keep your eyes peeled. With a site like Twitter especially, you can now see who and what your followers are interacting with.

Don’t be a stranger to guest blogging – Guest blogging has many benefits. In order to establish yourself in the blogosphere, lending your writing services to another website is important. When you start your blog, try and build relationships with a blogger whose DA (domain authority) is higher than yours. You can also use the collaborative opportunity to boost your own recognition as well. If you do decide to write a guest post, ask if you can include a blurb with your content. Blurbs are a great way to summarise on your experience and you never know who might be reading them so always go the extra mile. Something I have started to do is accept guest posts on my blog once in a while. Before you accept a guest post, make sure you have discussed any preferences you have regarding topics, links etc (also, do check the links you are sent).

Work on increasing your domain authority (DA) – A few of you may be asking yourself ‘what is DA?’. To simplify all the complex definitions on the internet, DA is a search engine ranking score. It is developed by Moz and predicts how well a website will perform on SERP’s (search engine result pages). Every blogger should be working on increasing their DA from day one! You can do this by using links from websites who have a higher DA than yours (Wikipedia is an example). DA is also increased when content is posted regularly and you make use of your tags. I will talk more about this in the next point. Moz have announced that they will be making chances to the way DA is ranked, so consistency is always key.

Don’t be a stranger to using keywords – Keywords get you noticed. If you are writing about a topic, you should find all the keywords that are related to that topic. So if I google ‘cosmetic surgery’ and scroll to the bottom of the page, I can see that people are searching for ‘ cosmetic surgery nhs’, cosmetic surgery near me’, ‘cosmetic surgery meaning’ etc, so once you’ve identified the keywords, either use them in your posts or the tags section (under post settings on WordPress). Keywords will improve your site’s visibility on search engines. If you are struggling to find some keywords, use Google Trends or Moz. What I like about Google trends is that you can search by country, duration, category and type of search so you can get a good idea of what people are into and you can use that information to determine whether your content will have the impact you want it to.

Do what is right for you and your blog – As a blogger, you will compare yourself with others and others will compare themselves to you. I have seen people like or engage with my content and then use my idea to create a whole other post without even mentioning that they got the idea from another blogger. Take the highs and the lows on the chin and remember why you started in the first place. You knew you had something special and you decided to share that with the world. Sometimes, when I doubt myself, I will look at an old post or I will remind myself of one comment on the blog that just made what I do 100% worth it. I am sure we have all had one. Also, don’t feel guilty about taking breaks. If you need to go on a hiatus, do it. People will still read your blog. Don’t allow F.O.M.O to be the reason you experience burn out. Your blog will still be running when you return.

Interact with your social media followers – Interaction breeds engagement. If you don’t engage with your followers, you will never get your blog where you want it to be. Now, I’m not just talking about sharing a blog post. Create conversations around your niche. If your latest post is about relationships, ask your followers a question. When I blogged about open marriages, I created a poll asking my followers if they were for or against it. Give people the chance to see another side to you. The reason why influencers are so popular is because of the way they portray themselves online. Most of them have quirky and unique personalities. As bloggers, YouTube clearly isn’t are thing so believe you have to work twice as hard to be noticed.

Here are some other posts I have wrote about blogging: 
Helpful Tips For Collaborating With Brands As A Blogger
Tips For Creating Content For Your Blog
5 Things I Have Learnt About Blogging

I hope you have enjoyed reading this (very long) post and thank you for staying with me. As you can see, there is a lot more to blogging than meets the eye so finding your niche, being consistent and building fruitful relationships will definitely help as you embark on your journey. Having a thick skin is so important, especially when you get those ‘I want to give up’ moments. You are all doing an amazing job! If you have any questions or comments, please feel free to leave them below.

Kel xo

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37 Comments
  • Ash
    February 17, 2019

    Amazing post! One thing I’ve been reluctant to do is guest blogging. I’ve never done it before so I’m not sure how it’ll be received. After reading thing I think I’m going to go for it. It’s something different that I’d like to try. Very good tips x

    • Its Kelle's Space
      February 17, 2019

      Thank you Ash! Another reader has said exactly the same thing.
      If you want to boost your recognition, guest posting is necessary. It will introduce you to a new audience and improve your DA ranking too! I’m glad you would like to try it sometime x

      • Shruti
        February 19, 2019

        Hi thanks a lot for supporting me.. your blog is really nice. I am a new blogger..could you please tell me what is guest blogging?

        • Jessica
          February 26, 2019

          Wow as a new blogger this was incredibly helpful! I’ve been searching for the life of me to figure out these keywords and you really made it simple! Thanks for posting!!

          • itskellesspace
            February 26, 2019

            Congrats on starting your blog Jessica.
            I’m glad you found the post helpful 🙂

  • Laura
    February 17, 2019

    Fantastic post!! I need to start doing more guest posts for people, this is the only thing I haven’t actually explored and done yet 🙂
    Laura / https://www.laustworld.com/

    • Its Kelle's Space
      February 17, 2019

      Thank you Laura! Don’t rush guest posting because it’s important you find a blog or website that you really like.
      I’m sure you will be a fantastic guest blogger 😊

  • Susan Tomisin
    February 17, 2019

    This is amazing. This post inspired me. I just started a blog and I was feeling bad that I haven’t gotten followers and all that but I just learnt consistency is key. Thanks for this

    • Its Kelle's Space
      February 17, 2019

      Thank you Susan! I’m glad this post has inspired you. In time, you will definitely find your way and your engagement will improve.
      Consistency is key! Always! 😊

  • Susan Tomisin
    February 17, 2019

    Thanks a lot 😊

  • Beaton
    February 18, 2019

    Awesome tips, also, if you blog because you love to write, it shows, and people respond to that.
    ~B

  • D.Watkins
    February 18, 2019

    Great read. Thanks for all of the great tips! Wishing you continuous success

  • Disha
    February 18, 2019

    I’ve been blogging for about a year now, (on this particular blog), but really haven’t seen any success at all yet! At times it gets really disheartening, so this is really the post I needed to read.

    Dear Disha – deardishablog.wordpress.com

    • itskellesspace
      February 18, 2019

      Hi Disha,
      Thanks for your comment.
      What seems to be the issue regarding your blog?
      Feel free to email me and I’d be happy to help x

  • Shruti
    February 19, 2019

    Hi thanks a lot for supporting me.. your blog is really nice. I am a new blogger..could you please tell me what is guest blogging?

    • itskellesspace
      February 22, 2019

      Hi Shruti, guest blogging is when you write a blog for another website.
      Usually the website should have a higher DA than yours. If you want to guest blog, try posting on blogger groups and asking if anyone is accepting content or you can even collaborate with another blogger on the same post.
      I hope this helps.

  • Aimsy
    February 19, 2019

    This is such a useful post, and definitely one to come back to when I am feeling less motivated with blogging!
    As Winston Churchill said, “Success consists of going from failure to failure without loss of enthusiasm”. If we keep trying we can only succeed! And when Blogosphere gets a bit too overwhelming sing a bit of Gloria Gaynor “I Will Survive” to keep going haha!

    Thanks for sharing!

    Aimsy xoxo
    https://www.aimsysantics.co.uk

    • itskellesspace
      February 22, 2019

      Thank you Aimsy! I’m glad you liked the post xx

  • Terra L Heck
    February 20, 2019

    I’ve been blogging for almost 10 years now. What you’ve typed is very well done. The tips you recommend are worth noting, especially the ones about connecting with other bloggers and people on social media. It’s only right that a person who wants readership takes the time to read what others have to say as well.

    • itskellesspace
      February 22, 2019

      Thank you Terra! Connecting with other bloggers is important. It can be so easy to be completely distracted by what you want to do or accomplish.
      Connecting with other bloggers does help to increase reviews.

    • itskellesspace
      February 22, 2019

      *views

  • kiki | soyvirgo.com
    February 21, 2019

    Love these tips! I’ve been trying to raise my DA but dang, it’s a process.
    Thanks for sharing!

    • itskellesspace
      February 22, 2019

      Thank you! It is challenging isn’t it? But you’ve just got to be consistent.
      Consistency is the key.
      Thank you for reading the post, I’m glad you liked the tips!

  • Olli from Olliviette.com
    February 21, 2019

    These are solid tips for bloggers and in a way small business owners too. I appreciate the advice about overnight success. The bigger bloggers have been doing this stuff for years. It’s very rare for someone to pop up overnight and get on influencer of the world level. Work, hustle, movement – they will get you to the top.

    • itskellesspace
      February 22, 2019

      Thank you! I’m glad you liked the post!

  • Jessie Jing
    February 21, 2019

    A really informative post – thank you for sharing!

    It’s so key to remember that it is not a race, but a road of sustainability and longevity.

    One thing for me (out of personal preference), I try to stay clear of trending topics; or if I do write about it, I would find an angle that is unique to my blog’s niche— definitely identifying your niche and constantly reviewing that is so important, as it sets the tone of your blog and how one runs and edits theirs posts.

    J x
    http://www.thedisoriental.com

    • itskellesspace
      February 22, 2019

      Thank you Jessie.

      I’m glad you liked the post.

      Absolutely – we all have our time to shine and everything happens in its own time.
      I agree with finding an angle that is relevant.
      I guess it’s all up to you as a blogger and also it’s about paying attention to what your readers are responding to as well.

      Thanks again for reading x

  • Matt Drabek
    February 24, 2019

    Thanks! These tips are really helpful. I was a bit surprised at how long it took to build readers when I first started my politics blog about a year ago. And at how nicely things can take off with a good guest blog post or link from a helpful source!

    Matt
    http://baseandsuperstructure.com

    • itskellesspace
      February 24, 2019

      Thank you Matt!
      I’m glad you found the tips helpful.
      Interacting with others in the form of a guest post or even a link (as you mentioned) really does help.

  • Michelle Miller
    February 28, 2019

    Really helpful tips and very motivating!

    • itskellesspace
      February 28, 2019

      Thank you Michelle!

  • OliveUnicorn
    June 18, 2019

    Pretty helpful info . I’ve just started not too long ago , and I’m still trying to plan out content and reviews . I would be so scared to Guest Blog , I feel like I would just ramble on .

    • itskellesspace
      June 18, 2019

      Thank you! Welcome to the blogosphere!
      I would say don’t spend too long on planning because the popularity of certain topics tends to change quite fast – just go for it and soon you’ll be able to identify your niche.
      In time, you’ll be able to guest blog. If the idea of guest blogging seems a little daunting to you, collaborate with another blogger. I’ve done this a few times and it’s a great way to build relationships and improve your DA at the same time.

  • Lanae Bond
    August 14, 2019

    I never been a guest blogger but it seems interesting. If I do it I want to make sure it benefits all involved.

    • itskellesspace
      August 15, 2019

      It really is – all I would say is contribute to a blog in your niche.
      That’s the most important thing.
      Also, always include your blog URL in any guest posts.

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