Shades of Beauty Live 2019

Shades of Beauty Live 2o19 is the destination for women of colour (W0C) in the U.K. The aim of the event is to challenge beauty standards and celebrate products and services that are specifically aimed at WoC. This year, SOBL took place at the Royal Horticultural Halls, which is in the heart of London. I had the privilege of attending the groundbreaking event and in this post, I’m going to be sharing what I got up to.

From live tutorials to panel discussions and a variety of stalls, I knew when I arrived at Shades of Beauty Live that I was in the right place. For those of you who have been following Kelle’s Space for a while, you will know that I am the biggest beauty enthusiast. I’m always at a beauty event or sharing products that I think are awesome on IG. All I wanted to do was visit as many stalls as I could. My goal was to speak to as many brand representatives as possible, so I was exposed to a number of brands. My faves were of course the skincare and bodycare brands. I picked up a few bits and pieces which I will share with you all later.

One of the reasons Shades of Beauty Live appealed to me was because of the talks. On the Inspire stage was the former lead singer of The Noisettes, Shingai Shoniwa and a panel of experts including Chloe Adelia Watts, Dior Bediako and Ronke Lawal. The talk was suitably titled ‘Representation Matters’. As many of you know, I advocate for diversity in the beauty industry, so I was interested to hear what each speaker had to say.

Representation is a huge issue in all industries: black women (and even black men) are struggling to get a seat at the table. Our stories are barely even given a glimpse, let alone shared with the rest of the world. As a woman of colour, daring to be seen is a rarity, but this shouldn’t be the case. Representation Matters highlighted the importance of being proud of your blackness: from the kinks in your hair to the glow in your melanin. The talk emphasised the importance of every black woman knowing their worth and adding a well justified amount of tax.

Here are some of the items I picked up from the event:

Silkebee Skincare Massage and Body Oil – Unfortunately, I don’t get to visit the spa as much as I would like to (ideally, every other month) but there’s nothing that says massages can’t be self-administered. Massage oils have so many benefits such as improving circulation, tightening muscles, relieving fatigue and promoting deeper and better sleep. It’s perfect for those of you who live for self-care on a budget. Something to bear in mind, especially if you use massage oils on your skin, is to apply it overnight. This will give the oil the chance to absorb into the skin, so in time you’ll be able to see the benefits. The Silkebee skincare and bodycare range is all natural and vegan friendly, so you don’t need to worry about any harmful additives.

Glammed Naturally Oil (Braid Oil) – I’m always alternating between wigs, weaves and crochet braids (more recently the latter). Protective styling is very popular with black women. Some of us don’t know what to do with our hair when it’s in its natural state, and that’s OK. However, what we must not do is neglect our hair. While your hair is in a protective style, you should be oiling your scalp 1-2 times a week at least! This oil was designed specifically with itchy and flaky scalps in mind. It’s 100% natural and is made with organic and essential oils. The applicator is also a welcome addition because there’s nothing as annoying as taking too much oil out of a bottle. I’m looking forward to using this over the next few months, so I’ll definitely keep you all updated.

Whipped Coco Shea – Over the past few months, I have heard so many amazing things about shea butter. Shea Butter has so many benefits which include moisturising dry skin and restores the elasticity of the skin. I’ve been using a shea butter from Primal Beauty and it’s absolutely amazing, so I am looking forward to using this one. As winter approaches, it’s normal to use a body cream or lotion that has a thicker texture. This shea butter is whipped so it’s a little bit lighter so one thing I will be looking for is how well it moisturises my skin.

To summarise, I’m glad I had the opportunity to go to Shades of Beauty Live 2019. Black owned businesses deserve to be championed and this is a fantastic platform for products and services aimed at women of colour to be showcased. The talks were also a great opportunity for reflection and education, which I enjoyed and the live tutorials were very informative. I’m a certified fan of Shades of Beauty Live and I can’t wait to see what the fabulous founders have planned for next year.

Thanks for reading this review. I hope you enjoyed it. Have you been to SOBL live or any other expo specifically aimed at women of colour? Let me know if you have by leaving a comment below.

If you haven’t been to a beauty expo, then let me know what your favourite product for WoC is.

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Shades of Beauty Live 2019