#EveryHueIsBeautiful – Diversi-Tea Part 2

Who remembers when I joined forces with the lovely Charlotte from Memoirs and Musings to discuss diversity in the beauty industry? A lot has happened since this post first went live so Charlotte and I have joined forces yet again to discuss the current state of the beauty industry. Are the voices of WoC really being heard? Is blackfishing degrading? What should brands be doing in order to be diverse? No table has been left unturned in this post and we also want to hear from you too! Use the hashtag #EveryHUEIsBeautiful to get involved.

EveryHue

Kelle – Its Kelle’s Space

How can upcoming/new brands champion diversity?

For brands to champion diversity, I believe they must admit that there is a lack of product and service offerings for people of colour. A problem can’t be addressed without admitting there is an issue. WoC have such a high spending power so why aren’t we being catered to? I recall seeing a thread on Twitter where one WoC was at the airport and needed foundation and she couldn’t find her shade. When she enquired about more shades, she was simply told that ‘that was all they had’. Experiences like this are very frustrating mostly because most brands that we adore are susceptible to such behaviours. Where will the line be drawn?

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Credit: Elle

Market research is also an issue. I don’t think brands should be solving a problem like a lack of diversity internally. I think that they need to adopt a proactive approach to finding out what they should be doing to be more inclusive. NYX are a good example of this. They recently partnered up with YouTuber Alissa Ashley on the Can’t Stop Won’t Stop Foundation range. Even though it has received its fair share of criticism, NYX are going out of their way to make sure WoC are represented. As a former Marketing professional, I also feel that brands should make use of focus groups. Find some WoC, ask them what they would like to see in shops and gain an understanding of who they are. Marketing should be a constant force, especially in an industry that is as competitive as the cosmetics field. Storytelling is also something that brands are starting to introduce, and this helps customers feel like they do matter!

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What are your thoughts on the ‘blackfishing ’scandal?

One of the things that shocks me the most about blackfishing is that these influencers have been able to get away with this for so long! The likes of Emma Hallberg reek of deception. The fact that all of these ‘blackfishers’ have modified their appearance to look black is terrible. Hallberg claims she tans very quickly but she lives in Sweden and European countries don’t experience prolonged periods of warmth. You can clearly see from her before and after photos that there is a difference in colour between her face and her body. Black women have struggled to find beauty in their complexion and their hair. We are finally being represented thanks to ground-breaking influencers such as Jackie Aina and Patricia Bright but our culture and our features are being monetised by nonblack women, who perceive our culture as some sort of trend.

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Credit: Vice

Cancel Culture: To be or not to be?

Cancel culture is simply intensified hype. The cancel culture can be toxic and unhelpful. I feel like the cancel culture is started by one person and before you know it, everyone else has adopted the same way of thinking. The rise of social media has made it harder for people to think for themselves. It seems like everyone wants to follow the crowd. Do you remember when Dove, Shea Moisture and Nivea were cancelled, the latter in particular? Nivea were under fire for the launch of a skin lightening cream back in 2017. There were so many calls for people to boycott the brand because of this. Did you know that the word Nivea is taken from the Latin word ‘Niveus’ which means ‘snow-white’? so it was only a matter of time before the brand decided to cash in on the skin bleaching craze. Unfortunately, a lot of brands will cash in on the insecurities of WoC which is why I wasn’t surprised at the news that Blac Chyna has joined forces with singer Dencia’s brand Whitenicious to endorse a new skin lightening cream. WoC are a force to be reckoned with so it is important that we don’t give in to such ideals. We shouldn’t give energy to anything that encourages us to divulge into self-hate and pity. I don’t stan for cancel culture, but I do believe an open mind and willingness to educate yourself as a WoC is key. It is your right and it is your responsibility.

Credit: BBC

Can controversial brands redeem themselves?

No, I don’t believe that we can. In our society, news travels like wildfire, so when I go to my Twitter feed and I’m seeing swatches of Tarte’s newest foundation with just two or three shades that would be deemed suitable for WoC, I feel so uncomfortable. We buy your eyeshadow palettes, we buy your lipsticks, we even buy your overpriced highlighters, but you can’t get it right when it comes to our foundations? It is 2018 and Black, Asian and Latina women shouldn’t be asking why they aren’t represented. If a brand doesn’t cater to us, we must be aware of this. I would encourage any woman to use a product that doesn’t accentuate her beauty and make her feel good too because that’s what makeup and skincare is all about really. What was it a wise man once said about going where you are celebrated and not where you are tolerated? Just some food for thought…

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If I had a brand of my own, what three things would be at its core?

Inclusivity – If I had a beauty brand, I would ensure that inclusivity would reign supreme. I would want every woman to feel like she was represented. Also, I’d like any campaigns I launched to reflect this.

Storytelling – As mentioned earlier, I think storytelling will become even more of a craze in 2019. Brands are starting to realise that pictures and pricing strategies just won’t cut it. Moving the customer’s mind has now become just as important as moving their purse strings.

Quality and Affordability – These two go hand in hand. There’s nothing worse than buying an affordable product that you were really excited about, only for it to fail to live up to your expectations. Any product affiliated with my brand would do exactly what it says on the packaging. I’d also take different skincare needs and requirements into consideration too.

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When the swatches for Tarte’s newest foundation were revealed earlier this year, it ignited a huge discussion about representation for WoC in the beauty industry.

To conclude, I believe that there is still a long way to go in the fight for diversity. What about Fenty Beauty you may say? Well, cosmetics brands for WoC existed way before Fenty did (Iman, Black Opal etc) and part of the brand’s ability to revolutionise the beauty industry was due to the fact that it was endorsed by one of the world’s biggest pop stars. Attitudes need to be changed, differences need to be welcomed, voices need to be heard and the needs of WoC should be catered to as part of it being the norm and not because of pity.

 

Char – Memoirs Musings

Has diversity in the beauty industry improved since our last post?

YES

In ways, yes. I’m seeing more brands, influencers and people champion diversity and inclusivity. However it still feels like a daily battle. But I’m glad brands are listening to their customers and willing to evolve. One example that stands out is Make Up Revolution expanding their shade range in their concealers and foundations, and they are not only affordable, they’re available online and in-store.

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Swatches from Make Up Revolution’s foundation range Credit: Playful Pennies

NO

However, there is still a long way to go. I will look at a brand’s page knowing fully well they have a diverse shade range but the models and influencers they repost are of one spectrum. As someone of colour, I’m not sure how this makes me feel entirely. It makes me wonder who is making the decisions internally. Why aren’t we being included?

The same goes for finding products in store. I was at Heathrow Airport recently picking up a couple of bits before my flight and not wanting to spend a lot, I headed to Boots. Whilst I was not after any complexion products, I couldn’t help but notice how BAD the shade range was. The only Maybelline shades stocked were Caramel and Cocao. People of colour do not come in two shades and not all of us want to head to higher end brands like Mac or Nars whilst travelling because we might already be on a budget.

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Credit: Duty Free Hunter

Which influencers are using their position to make moves in the industry? EG Jackie Aina with Two Faced or Alissa Ashley with NYX.

Jackie Aina and Alissa Ashley are definitely the two that come to mind. I’m sure there are other examples but I probably don’t follow them… Alissa Ashley’s collaboration with NYX saw a foundation range with 50 shades (Can’t Stop Won’t Stop). No fifty shades of beige here. What I loved most about the range was that there were a range of undertones in pale, medium, dark and deeper shades. Having personally tried the foundation, I’m really impressed and I was happy when picking my shade of having at least 4 or 5 to pick from. Best of all, it was only £15.

However, I do need to get something off my chest that’s been bugging me about the whole influencer world, cancel culture and a little hypocrisy. I see brands take bloggers on once-in-a-lifetime trips and experiences week after week and some of these influencers are very quick to ‘cancel’ other brands because of their lack of shade range, yet they accept a trip with another brand that is notorious for not being very inclusive? Something doesn’t add up here.

Whilst a press trip may not particularly be for a complexion product,  Can you separate your thoughts on a brand’s inclusivity if they’re offering you a once-in-a-lifetime experience?

Your beliefs need to align with your morals, but again I do see both sides of the spectrum.

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#TrippinWithTarte – Some of YT’s most popular influencers have gone on trips that have been paid for by beauty brands. Notably, MakeUpShayla is the only influencer of colour in this group.

When it comes to foundations, what’s one thing you think brands are failing to do?

I can’t just stick to foundations, so I’m going to make it a little wider.

  • Constantly invite the same influencers on press trips (it’s getting a little stale now).
  • Only respond to expanding their shade ranges when they’re called out.
  • Not have POC on their social media teams who understand the colloquialisms to use online.
  • Not feature POC on their social media or if they do, it is infrequent.
  • Keep releasing seemingly *new* products which are really just the same old palette with a couple of new shades. Instead, there should be a focus on fan faves, or older products.
  • Sending huge PR boxes to influencers at the same time. Why not stagger it? Or why not send it to loyal customers? Not only that, does it really make sense to send an influencer the WHOLE collection? Why not a couple of shades or key pieces? OR ask them what they would like to receive?

What’s your dream beauty collaboration and why?

This is a very very hard one BUT I’d love to collaborate with NARS. Its the one brand that I generally love all round. My only gripe is that it’s expensive and every time I need a new concealer, I wince at its £24 price tag. I’d love to curate an affordable line for them. *speaks into existence*

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Credit: Look Fantastic

Are there are beauty collaborations you are looking forward to this year?

I’m not gonna lie, I’m trying to save my coins in 2019 and as I’ve mentioned it feels like brands are releasing the SAME products. So I’ll be shopping my stash in 2019 and reliving my old faves!

Thank you for reading guys! Clearly, we had a lot to say about this issue so if you would like to get involved, use the hashtag #EveryHueIsBeautiful on social media.

Do let me know what you think about this most and whether you’d like to see more of this on the blog.

Also, don’t forget to like, comment and subscribe!

Kel xo

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Beauty Focus: Natural Lipsticks

Natural lipsticks are having a bit of a moment. Industry experts all over the world are hailing this new beauty phenomenon. Millions of women apply lipstick every day but many aren’t aware that the majority of lipsticks contain harmful ingredients such as lead. Lead is a neurotoxin and can be dangerous even in small doses. According to Health Line, lead can cause mental and physical impairment.

However, lead is actually not listed as an ingredient on lipsticks so it may be hard to identify which lipsticks have it and which ones don’t. If you do decide to adopt a conscious approach when choosing a new lipstick, here are a few reasons why you are doing the right thing:

1) Safe to use – natural lipsticks use herbal products which make them completely safe for use on the lips

2) Paraben free – it has been reported that parabens can cause hormonal imbalance in women

3) Lead free – as mentioned earlier, lead has been linked to mental and physical impairment so you won’t need to worry about any exposure to the metal when you are eating or drinking

4) Healthier lips – because of the natural ingredients, your lips will look and feel healthier and they will be deeply hydrated too – that’s an added bonus!

5) Not tested on animals – the components of natural lipsticks are actually not tested on animals. Commercial lipsticks are tested on animals unfortunately.

These are some pretty amazing benefits right? So, that’s why I was really excited to try the new 100% natural lipsticks from Burt’s Bees! In addition to the 18 stunning shades, each lipstick is made from natural ingredients including moringa oil, beeswax (community sourced), mimosa flower wax and raspberry seed oil.

I was sent three shades: Doused Rose, Russet River and Orchid Ocean.

(L-R: (513) Doused Rose, (533) Orchid Ocean and (532) Russet River)

Thoughts

If you are after a long lasting natural lipstick, then this is the one for you. It’s easy to apply and I can honestly say that my lips felt soft and hydrated throughout the day. As you know, I tend to prefer matte lipsticks but I’d happily consider using natural lipsticks instead. My only con is that I wish the shades were more pigmented but other than that, I would definitely wear Orchid Ocean and Russet River during the week. Doused Rose is a bit too light for my complexion.

(Orchid Ocean)

(Russet River)

(Doused Rose)

The Burt’s Bees 100% Natural Lipstick is available to purchase from John Lewis, Boots, Feel Unique, Burtsbees.co.uk and Look Fantastic and is priced at £9.99.

Topshop Limited Edition Mini Lip Bullet Trio -Review

Today, I’m going to be reviewing the newest additions to Topshop Beauty. I’m going to share my thoughts on the brand new Topshop Limited Edition Mini Lip Bullet Trio with you all.

I’m going to do this review a little differently, I’m going to share each product claim on the Topshop website and then I will share my opinion. This is because I have reviewed lipsticks on IKS before and I don’t want to repeat the same things over and over…

The three shades that form the trio and the lipsticks that I will be reviewing are Tale (light pink), Lovelorn (dark pink) and Lure (hot pink).

Claim: Easy on the go colour

Opinion: When it comes to lipsticks, I’m obsessed with pinks and reds. Those are the two colours I tend to go for.

Unfortunately, I find the pink lipsticks in this trio way too light for my complexion. If I wore them again, I would definitely have to mix them with a darker lipstick and as I have said in previous posts, I don’t really make such an exception unless I’m going on a night out. I define easy on the go as colours you can wear on any day and at any time. Personally, I felled that all three shades are more ideal for evening/night time wear.

Claim: Precise application

Opinion: I wasn’t able to apply the lipsticks precisely but on the other hand, a little bit did go a very long way. With some lipsticks, you do have to put on a lot of product before it looks like you even have anything on but I didn’t have any concerning application issues with this one. Size wise, the lipsticks are a little bit long in width compared to the usual size of a lipstick so this may take some getting used to. If I had to give the application process a mark out of 10, it would be a 7.

Claim: Soft, blendable formula

Opinion: I think the formula of this lipstick is soft and it has moisturising properties too. The finish was definitely soft-matte and it was really easy to blend.

Claim: Dewy finish

Opinion: The finish wasn’t 100% dewy. The lipsticks do have a subtle sheen though. Having oily/combination skin, I don’t like my lipsticks having too much of a dewy finish so I like that the finish isn’t too shiny. I’d definitely recommend this lipstick if you have oily/combination skin.

Claim: Vivid colour

Opinion: All of the colours are vivid. I also like that they are highly pigmented. My only issue with the colours in this lipstick trio is that they are not inclusive enough. I don’t think Topshop Beauty have actually tested this product on women with different complexions. Lure is my favourite shade because I feel that it definitely suited me best. Lovelorn and Tale would look amazing on fairer or olive complexions. On a positive note, this is a gift kit and it is the first Lip trio that Topshop have produced so hopefully they plan to add different shades to the collection very soon.

Pros: value for money (you can buy one lipstick for £5 or three for £15), packaging, perfect for evening wear, formula, blendable, soft matte finish

Cons: colours aren’t totally inclusive, finish not completely matte.

Top: Lure

Middle: Tale

Bottom: Lovelorn

Conclusion

I love the packaging of this product and I love the look of the product itself, the lipsticks have a very sleek and attractive look which is a bonus. However, the colours are not as inclusive as they could be. I say this because light pinks don’t necessarily compliment a variety of complexions. If Topshop do plan to add more lipsticks to this collection, then I recommend they carry out some consumer research. Women all over the world go to Topshop and they will come across Topshop Beauty. We should live in a time where a woman can visit a department store or cosmetics shop and feel like she is being catered to.

The Topshop Limited Edition Mini Lip Bullet Trio is priced at £12.50.

I hope you have enjoyed this review.

Do feel free to leave a comment or feedback.

I’d love to hear from you.

Kel xo

Issa Weekend Look!

Hi guys, welcome to my space.

 I would like to share products I used to create a girly and glamorous weekend look.

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Foundation: IMAN Cosmetics Second to None Cream to Powder Foundation in Earth 3 

I’ve been using products from IMAN Cosmetics for about two years now. My fave foundations are the Cream to Powder (above) and the Stick Foundation. Cream to Powder is really easy to apply and it makes my skin look flawless.

Eyeshadow: NYX Hot Singles: Colour HS24 Dayclub

I bought my second Hot Singles eyeshadow last weekend and it needs to stop there! I really love this colour. The brown-gold hues really compliment my skintone.

Setting Powder: Sacha Cosmetics Buttercup Setting Powder

I’ve been using this for over a year now. I’m being really frugal with my setting powder right now because it’s sold out every wear. This setting powder is really good if you have oily/combination skin. It really does keep your makeup in place.

Lips: Revlon Superlustrous Lipstick in the shade Naughty Plum 

The latest addition to my lipstick collection. I love the colour, its easy to apply. What else can I say? I love a good lippy!

Concealer: LA Girl Pro Conceal HD High Definition Concealer in the shade Chestnut

LA Girl Pro Concealers are a makeup must have. If you don’t own one then I suggest you get one. I use mine to cover my hyperpigmentation and clean up my brows.

Eyeliner: Revolution HD Pro Smoky Eyeliner (waterproof) 

This eyeliner is amazing. I love how pigmented the colour is. You can also blend it if you want a fuller effect.

Mascara: Revlon Mega Multiplier Mascara: Blackest Black

This mascara really lengthens my lashes and it didn’t smudge.

Brows: Revlon Colorstay Brow Pencil in the shade Dark Brown and Revlon Colorstay Brow Mousse in the shade Dark Brown 

These two products are my new brow staples!

Face Powder: Black Up Two Way Cake in the shade TWO4

I can’t survive without this powder. Although its pricey, the two way cake keeps skin matte for hours and it also contains Vitamins A and E (which stop ageing).

Setting Spray: Urban Decay All Nighter Setting Spray 

Since I was introduced to this marvellous wonder last year, I can’t get enough. I always make sure I have one at home and one in my bag. The travel size version of this spray is £10.00. All you need is two-three sprays to keep your makeup in place.

(My crochet braids are X-Pression Senegalese Twist Large 24” Pre Looped and they are from Spell Beauty.)

I hope you have enjoyed this quick post!

What are your go to products for a weekend look? 

Don’t forget to like, subscribe…and tell your friends about Kelle’s Space.

Kel xo

 

Review: L’Oreal True Match Foundation and E.L.F Matte Lip Color

Hi guys, 

Welcome to my first ever product review on this blog.

I have decided to review not one but two products in this post: the L’Oreal True Match Foundation (in the shade 9.5 D/W Mahogany) and E.L.F’s Matte Lip Color.

I am not affiliated with either brand. I purchased both products last weekend from my local Superdrug and I wanted to share my thoughts about them with you.

First, I’m going to start with the foundation. When L’Oreal announced that they were launching the True Match foundation range, the beauty industry was taken aback (in a good way) because it seemed like one of the leading beauty brands of our time was finally embracing skin tone, gender and diversity. There are 28 shades in the range and L’Oreal claim that 98% of U.K skintones can find a match within the range.

I have used this particular foundation before. My cousin got married in October and we all had our makeup done and this foundation was used. On the day, I liked that it was long lasting (I didn’t really need touch ups as much), however I found that it was a bit too orange for my complexion. That was the only negative. I have a yellow undertone and if I wear a foundation that’s too orange-y, it’s a disaster.

Here’s a swatch of the foundation (Sorry about the quality of the image)…

And here is a picture of the foundation and lip color…

Pros
– very easy to apply – (as stated on the Superdrug website, the formula is velvety)

– imperfections are well hidden –  (I am currently working very hard to reduce the appearance of dark spots on my face and was surprised that I couldn’t even see them once the foundation had been applied)

– good for oily skin – (I have oily skin and this foundation stayed put for the whole day which was very impressive)

– value for money (£9.99 isn’t a bad price for a product that has so many benefits)

-matte finish (Having a matte finish with any foundation is a must. You don’t want to look like you have been frying bacon on your face)

*I do want to add that I used Urban Decay’s All Nighter Setting Spray to keep my makeup in place.*

Cons 

– The shade offering. I think that, along with many beauty brands, L’Oreal still have some work to do in understanding the complexions of a WoC (they haven’t quite got it yet). As you can see from the pictures, I don’t think this shade is a complete match (you should choose a foundation shade that matches your neck) and if I go for the 10 (which is the next shade), it will be way too dark. I do think that L’Oreal need to revise these shades so that they can possibly introduce a shade between the 9.5 and the 10.

In spite of the above, I would definitely wear this foundation again. It’s easy to wear, sets well once a spray/powder has been applied and there’s also a guarantee of an improved complexion within 4 weeks (we will see if this happens)…

Now, here are my views on the E.L.F Matte Lip Colour (in the shade Scarlet Night)

I love a lip pencil, especially a matte one. If you suffer from oily skin, it is best to use lipsticks or lip pencils with a matte finish. E.L.F have a fantastic product offering and every single lip shade in this collection is amazing. The application process is a lot smoother with lip pencils (in my opinion) and I love how pigmented the pink shade is and that you don’t have to sharpen the pencil (you just twist it to get the right amount of product that you need).

My only cons are that it doesn’t last long and you do need to touch it up throughout the day (which is expected when you’re wearing a bright lippy I guess). I do have a product packaging con. Also, on the top of the pencil, there’s a a (almost burgundy shade) and the lip color itself is actually dark pink so this is a bit misleading.

I hope you have enjoyed this review and I will leave the product details below:

L’Oreal True Match Foundation (£9.99, Superdrug) Shade 9.5: Mahogany  

E.L.F Matte Lip Colour (£4.50, Elfcosmetics.co.uk) Shade: Scarlet Night 

 

If you have any questions about the products or you would like to make a comment, please feel free to do so.

Also, my loves don’t forget to Like and Subscribe.

P.S. Tell your friends about It’s Kelle’s Space too so they can like and subscribe *hehe*

Kel xo